GREEN and liking it...

In June 2009 Priscilla Gragg came to me with one goal in mind - to be a full-time freelance photographer. Priscilla was an apple store employee and a part time photographer…using every spare moment she had taking photos.  I have worked with photographers who have been in the industry for 20-30 years and need a "pick me up" tweak to their marketing.  With Priscilla - we had complete freedom to create a FRESH new brand that was authentically her.  She, like many other young fresh photographers, had inspirations and admired many photographers.  Always the goal with that is to find your own vision, while still being inspired.  We sent her out to shoot a million and 1 tests and get branding by Nadine at Brand Envy.  Priscilla did all the hard work and got her branding in place before launching her campaign.  Here is a sneak peek:

Priscilla Gragg - FRESH OUT OF THE GATE and READY TO SHOOT!

Here Priscilla drew a diagram of the process...

BRAND:
 

BUSINESS CARDS:

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COMMERCIAL WEBSITES:  www.priscillagragg.com

CONSUMER WEBSITE: www.priscillagragg.com/weddings/


Her ABOUT PAGE:



HER BLOG (connected to both sites)




PORTFOLIO:











MAILER:






HER NEW STUDIO: Branded to even match her style...









Find inspiration, then find your voice and then RUN!

Priscilla's attitude towards the next LEAP:
"After months of hard work and learning, yes, it looks like I am ready… I am ready to put myself out there and hear lots of “NOs” and lots of “I don’t have anything for you”, but hey, when i get inside that car to drive to New York, i know i am getting there right?? even if a few roads are closed, or if there is bad weather… I know i will get there ; )"

Links to the people who helped Priscilla make the leap:
Brand Envy
Box&Dea
PushDot
Agency Access

Priscilla outlined what is was like working together on her blog.

Comments

[Bob Lewis]

Hi Amanda,

I'm working on some updates to my printed portfolio and I was going to put some smaller "behind the scenes" shots on some pages next to the large final image. Any thoughts on that? Are behind the scenes / setup shots ok or is that a no no?
thanks,

Bob

[Bob Lewis]

Thanks for sharing your work. In addition to being good for Priscilla it's also helpful to people like me. I've been thinking about laying out a new portfolio and I remember what you and Suzanne said about using spreads. For some reason I couldn't see the spreads in my mind and I didn't want to waste ink/paper experimenting. I did recently start playing with iphoto like you said but seeing the images on this page are a big help. Looking forward to seeing you at PDN photoplus expo. Thank you!!! http://boblewisphoto.com